Internal Branding: Player Tunnel Design & Arena Graphics

As part of the San Jose Sharks' creative team and Corporate Communications Designer, I helped lead the design of the player tunnels - marking the first time the organization had taken on an initiative like this. The goal was to replace the plain cement walls players saw before every game with something more impactful and that reflected the energy of the crowd they were about to face.

Working in collaboration with Corporate Partnerships and other relevant departments, we created a visually compelling experience that not only boosted team morale but also opened the door for future sponsorship opportunities within the arena with TV-facing visuals. The project extended beyond the player tunnels to include additional interior walls, helping unify the look and feel of the arena while reinforcing the team’s identity throughout the building.

These updated areas weren’t just designed for the players. Staff who worked behind the scenes also benefited from a more inspiring, team-focused office environment, elevating both the everyday and game-day experience of #TeamTeal.

Game photos by Brandon Magnus.